Tracksuit

About Tracksuit

Tracksuit is a New Zealand-based brand tracking startup founded in 2021. It offers an affordable SaaS platform that provides real-time insights into brand health metrics for growth-focused consumer brands. The company aims to modernize market research by replacing traditional quarterly reports with continuous monitoring through an intuitive brand tracking dashboard. This dashboard tracks key metrics such as brand awareness, consideration, preference, and usage, making it accessible for marketing teams.