Connected Paths

About Connected Paths

Based in London, Connected Paths is focused on helping companies deliver best in class Account Based Marketing approaches. We build on top of technology to increase the efficiency of Account Based Marketing techniques to transform the performance of your sales efforts. Its founder, Riaz Kanani has worked with enterprise companies such as IBM, Shell and Microsoft and successfully sold his previous marketing agency (Digital Oxygen) to Silverpop (now IBM). He has sat on the DMA Email Marketing Council, has been a judge of the DMA Awards and a regular commentator on all things B2B marketing.