IAB Peru

About IAB Peru

IAB Peru, or the Interactive Advertising Bureau of Peru, is a non-profit organization established in August 2006 by leading media and technology companies, including El Comercio and Grupo RPP. As part of the global IAB network, IAB Peru aims to enhance the online advertising industry in Peru by increasing its share of the overall media budget. The organization focuses on evaluating and recommending industry standards, promoting best practices, and educating the market on the benefits of interactive advertising.