UP in Business

About UP in Business

UP is a Dutch company that specializes in Recruitment Marketing Automation (RMA). Founded around 2010 by Caroline Pols, UP integrates lead generation, employer branding, and content marketing into a single platform. The company aims to enhance recruitment efficiency by using smart online marketing tools to attract and engage talent effectively. Their mission is to support organizations and recruitment agencies in achieving faster and more successful hiring, fostering better employment relationships.