Description

Dynamic Yield is a digital experience optimization platform designed for customer service and support professionals. It enables users to improve marketing program efficiency by analyzing program traffic and behavior, streamline user retention, engagement, and session length by adding data-infused content, embed product or content recommendations within overlays and notifications, build, deploy, and test the campaigns with multiple experiences, define custom triggers based on any event, and create audience segments based on digital interaction, context, phase in the customer’s journey, third party data, offline purchase. Features include customer data management, A/B testing, behavioral messaging, agile statistical engine, reporting capability, automatic traffic allocation, and frequency capping control.