Description

Kantar (formerly Kantar TNS, Taylor Nelson Sofres, and TNS Nipo) is a SaaS-based market research platform designed for digital marketing professionals. It enables users to optimize customer touchpoint management; measure the trends and performance of marketing activities; automate tasks such as lead capture, marketing, sales CRM, reporting and analytics; design custom workflows with event-based triggers; create custom sales pipelines based on geographies; visualize sales reports, client communication and other data via the analytics dashboard; analyze the response in real-time; manage the software by setting up roles and permissions; configure email notifications and alerts; track survey responses over time. Features include rewards management, performance metrics, feedback management, content management, and collaboration tools.