Description

LiveRamp (formerly Acxiom) is a data enablement platform designed for developers, marketers, and data analysts. It enables users to manage identity, activation, and data collaboration; generate business insights, measure people-based campaigns, integrate first-party data across a range of identity platforms, resolve online and offline customer data, view campaign performance across platforms and channels, and discover and analyze data sets to develop a strategic approach. Features include consumer privacy optimization, return on investment (ROI) management, driving media innovation, audience segmentation, data collaboration, and requirement analysis.