Description

Lotame is a suite of data management solutions designed for publishers, marketers, and agencies. These products enable users to drive consumer engagement and acquisition (by segmenting, connecting, and modeling data), refine audience composition, analyze consumer attributes and behavioral enrichment data, and activate audience segments through the distribution platform. Solutions include Lotame Lab (Lotame Audience Builder, Lotame Audience Optimizer), Lotame Connect (Lotame Onboarding, Lotame Cartographer), Lotame Analytics, and Lotame Data Exchange (Lotame Precision Audiences, Lotame Private Data Exchange).