Description

Oracle Marketing is a suite of comprehensive cross-channel marketing solutions designed for digital marketers. These products enable users to manage and unify prospect and customer marketing signals, create customer loyalty through superior campaign performance, build customer profiles for online targeting and recommendations, view recommended customer targeting and retargeting actions, evaluate engagement behavior and member spend, edit and manage video content with tagging and publishing, as well as discover customer preference. Products include Oracle Responsys Campaign Management, Oracle Maxymiser Testing and Optimization, Oracle Infinity Behavioral Intelligence, Oracle Eloqua Marketing Automation, and Oracle Audience Segmentation.