Description

Oracle Social Cloud (formerly Oracle Social Relationship Management) is a unified social engagement and monitoring platform designed for marketing teams. It enables users to discover, analyze and respond across paid, owned, and earned social channels to measure the impact of data-driven campaigns. Features include Social Listening (semantic analysis, refinement, and auto-theming), Social Analytics (customizable dashboards, campaign analytics across paid, owned and earned social data), and Social Engagement (read, route, and respond to social messages in customizable engagement console), and integration with Oracle Customer Experience and Oracle Marketing.