Description

Piano DMP (formerly Cxense DMP) is a data management platform designed for digital marketing professionals. It enables users to collect and consolidate user profile across all devices, create new segments by combining segment criteria using Boolean operators, convert site visitors to subscribers, discover, analyze, and understand critical patterns in the data, monitor and resolve data quality issues, manage different types of client’s data assets including website browsing, mobile application, and CRM, and explore the dependencies between data attributes. Features include multi-channel marketing, conversion rate optimization, reporting capability, data quality management, audience segmentation, and data collection.