Description

Ptengine is a SaaS-based marketing analytics platform designed for data analysts and marketers. It enables users to analyze data and amplify collaboration; visualize customer's test marketing hypothesis; create personalized customer personas based on demographics, psychographics, and interests; analyze audience social posts to categorize users; search influencers by the market; define promotional strategies; streamline publishing workflows; monitor marketing activities, budget, and investments; identify expansion process via various mediums such as events, sponsorships, social channels; and connect with the targeted audience. Features include data-driven optimization, text wrapping capability, A/B testing integration, content management, security administration, and multichannel support. Modules include Insight, Engage, and Data Platform.