Description

Siebel Enterprise Marketing is an enterprise marketing management solution designed for business and consumer marketers. It enables users to obtain integrated, modular, closed-loop solutions that automate processes across the marketing function, integrate with execution channels, and deliver insight to all members of the marketing organizations. Features include marketing resource management, campaign management, email and web marketing, real-time inbound marketing, events management, response and lead management, partner/channel marketing, and loyalty management.