DRAFTFCB INTERACTIVE

About DRAFTFCB INTERACTIVE

DRAFTFCB INTERACTIVE was the digital and interactive division of Draftfcb, a prominent global advertising agency formed from the merger of Draft Worldwide and Foote, Cone & Belding in 2006. As part of the Interpublic Group, one of the largest advertising holding companies, Draftfcb combined the strengths of direct response and traditional advertising to provide integrated marketing communications. In 2014, the company rebranded back to FCB, maintaining its focus on delivering comprehensive marketing services.