Marketing Development Practice

About Marketing Development Practice

The Marketing Development Practice (MDP) is a commercial marketing agency based at the UCD Michael Smurfit Graduate Business School in Ireland. It operates within the MSc in Marketing Practice programme, allowing students to gain hands-on experience as Marketing Advisors while completing their master's degree. The MDP emphasizes action-based learning, enabling students to apply theoretical concepts to real-world marketing projects under the mentorship of industry professionals.