VISIT FLORIDA

About VISIT FLORIDA

VISIT FLORIDA is the official tourism marketing corporation for the state of Florida, established in 1996 as a public-private partnership. It focuses on promoting tourism through global marketing, public relations, and travel trade initiatives. The organization plays a vital role in supporting crisis recovery and attracting conventions, contributing significantly to Florida's economy, which saw a $127.7 billion impact and supported 2.1 million jobs in 2023.