Description

Conversant CORE (now part of Epsilon Cookieless solution) is a continuous learning engine designed for marketing and advertising teams. It enables users to identify customers (and the customer devices used), build profiles based on online and offline purchases, destinations, media consumed, actions in loyalty programs, and cross-channel marketing data (such as emails and catalogs received). Features include continuous updates, user behavior analytics, closed-loop visibility into campaign activities, and ROAS (return on ad spend) across channels.