Description

Pointillist is a customer journey analytics software designed for customer support and experience professionals. It enables users to create visualizations of macro- and micro-level customer journeys, classify customers into behavior-based segments, assess the impact of each segment on the key metrics and KPIs, determine the optimal engagement strategy for each customer, incorporate data from both quantitative methods (such as surveys or web analytics) and qualitative methods (such as interviews or ethnography), and pinpoint the drivers of customer satisfaction by understanding the journeys that influence the satisfied customers. Features include path to purchase analysis, churn prediction, conversion rate optimization, customer retention, loyalty programs, and multi-channel engagement.